Rooftop bars have become incredibly popular over the years. They have a unique ambiance and provide bar owners and restaurateurs with extra options for enhancing client experience. If you are wondering what is a rooftop bar? You’ve come to the right place. Keep reading to learn more about these establishments.
A rooftop bar is an establishment that serves alcoholic beverages, soft drinks and meals on top of the roof of a multistory building. The rooftop can be open or covered with tarp or some other form of temporary roofing material. The idea is to be able to take down the roofing material on sunny days for revelers to enjoy the sun and beauty of the night sky without any obstructions. Rooftop bars also make it possible for revelers to enjoy the warmth and ambiance created by a firepit. As you may already know, firepits cannot be used indoors, so this is a unique feature offered by rooftop bars.
Why Rooftop Bars are Unique?
The hospitality industry is highly competitive, especially when it comes to bars. There seems to be bars in every street corner and a liqueur store nearby. Since people are always looking for unique experiences, establishing a bar on the top of the roof can give investors an added advantage over the competition. Rooftop bars located in the city, such as this San Francisco rooftop bar, provides customers with an aerial view of busy city streets. At night, these bars provide customers with a view of the city skyline, which can be amazing. On the other hand, rooftop bars located in the suburbs or rural areas provide customers with an amazing view of the landscape.
The best thing about rooftop bars is that users can enjoy breathing in clean fresh air unlike traditional bars that use recycled air and may feel stuffy. You can enjoy the breeze as you enjoy your favorite drinks and meals in the company of people you like associating with.
It is important to note that a sky scraper can have dozens of bars and restaurants, but it only has one roof, so rooftop bars and restaurants have the added advantage of being limited in number. It is important to note, however, that these bars may be seasonal since they cannot be used during Winter when it’s snowing. That is why you will find that the owners of most rooftop bars usually rent the preceding floor for use during adverse weather conditions to ensure they run successfully all year round.
Research studies have shown that people love going to rooftop bars. They also spend more time in these bars than in traditional bars. In addition to that, consumers also spend more money in rooftop bars. This means that rooftop bars are great for business.
The best thing about rooftop bars is that they are easy to market. All you need to do is encourage your customers to tag you when sharing the photos they take while at the bar. This is because they will take many selfies and photos to capture the amazing experience they had at the bar.
